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| Navigating the eBook Highway |
The Cost of Making eBooks (Part 1)
Hi. I’m the Digital Production Developer at Enslow Publishers. My name is Kurt Weber and I’ve been asked to write up a series of blog entries about the more technical side of eBooks. I'll do my best to not bore you, but I have that affect when I try to talk technical. Or talk anything, really. My position didn't exist before the company’s decision to make eBooks some time ago and it's been an evolutionary process. Prior to this, I spent 10 years as a graphic designer on the Production Department staff. Using desktop software, I was responsible for creating the page and cover layouts of our printed books. Now I am responsible for taking those same layouts and getting them converted into a friendly, eBook format that can be read anywhere in the world.
Since I began this journey well over a year ago, eBooks have broken into the mainstream. As eReader devices become more common, more people are discovering the merits of reading an electronic book. Those same people are just venturing out into the eBook marketplace and many are suffering sticker shock. In that time, I’ve been hearing the same question over and over again, “Why do eBooks cost so much?” Or, more to the point, “Why isn’t every single eBook dirt cheap? There’s no paper, no printing, no warehouse, no trucking, no physical costs at all, so why would an eBook ever be more expensive than a printed book? It’s just an electronic file, like an e-mail, right?”
It is true that there is no physical inventory to deal with, but there are physical expenses. After all, an eBook is still a physical object, albeit a digital one. I’ll go into those physical expenses more a bit later, but just because an eBook can’t be put in a store window or gift wrapped, doesn’t mean that it didn’t take time, effort, and money to create and deliver it to you, the reader. Just because an eBook is an electronic file that CAN be e-mailed around the world in a flash, doesn’t mean that is how we get it to you. Not to get off topic too much, but your email has costs, too. Maybe not to you, but Google, Yahoo, and Microsoft, or more accurately, their advertisers, are paying for your ‘free-mail.’
One idea that my decade of print experience has reinforced, is that it takes a lot of people to make a book. Any book. (Before you jump up and say, “Self-Publish!” please replace the word ‘people’ with the word ‘time’ in the previous statement and any further reference to ‘people’ and ‘staff’ mentioned below.) That reality check will answer the first question:
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Since an eBook is always hidden in your reading device,
it's easy to forget about the hidden costs to make it! |
Q: Why do eBooks cost so much? (I won’t go into actual dollar figures, but for some relative perspective, see this
detailed two-part article.)
A: It takes a lot of people to make an eBook! Many of the same people who spend time making a printed book and getting it to market are now spending time making the eBook and getting it to market.
Before I dissect the issue, let’s assume that the book has already been written and even printed, but is now just being converted into a digital version. That will exclude the normal costs of author advances, editing, fact-checking, proof reading, photo research, securing photos and/or artwork, etc. So my example is really just addressing the argument, “If the printed book is already done and paid for, the only thing left to do is click SEND!” If only.
Let’s take the producers of the actual eBook file:
There is processing staff that track down and prepare the existing layout files for conversion.
There is production staff who take the existing layout file and translate it into HTML, XHTML, or XML code, and generate an EPUB file. There are automated programs that do this, but they have often been described as ‘meat-grinders.’ Get the idea?
There is proofing staff that check for errors, line by line. Yes, we do proofread our eBooks because things do get lost or mixed up in the conversion! They also proof the code.
Revise, revise, revise.
Already, you can see that a good number of people are involved in making the ‘physical’ eBook. All of this staffing and processing cost time. And as the old adage claims, Time=Money. (Yes, you self-publishers know what I'm talking about now!) I haven’t even gone into the hardware needs for processing and storing all of this digital information. I’ll save that for my next entry.
